ARTICLEREVIEWAL BASED ON ETHICAL VALUES
Valuesand the Television Documentary: The PBS Series America at aCrossroads Examined
Themedia industry is an intricate very intricate industry. Theactivities in the media industry require absolute commitment andfocus on the main goal. Documentaries production is one of the mainactivities media houses carry out in the course of their duties. Thedocumentaries are meant to inform and sensitize the society. However,a temptation exists as the author has pin pointed to exaggerate andadd sugar coat information to attract the public’s attention. Theexaggeration earns the documentary high demand hence regarded as avideo on demand as the author pinpoints. I would like to agree withthe author that media personalities are tempted and prone tomisrepresenting information with a view of gaining more view.Unfortunately, the move is counterproductive since it undermines thegains by the media of transparency and openness(Selingo, 2013). .The other issue is the subjection of documentaries produced to worldviews of the producer. It all happens in spite of the producersstruggling to tell things as they are. Furthermore, the media isaccused of being too liberal by the conservatism. An ideal case isAmerica at crossroads documentary that was aired in 12 hours withinthe prime hours in a single week. The documentary aired by PublicBroadcasting Service was examining Americas position in the worldafter the 9/11 tragedy (Selingo,2013). Thougha section of the viewers felt it was not ethical to air thedocumentary, others supported the documentary claiming it was in thespirit of openness.
Whateverhappened to America’s ethical values?
Cheatingto make financial gains has always been an option to many peopleacross the globe. The vice cuts across all calibers of people fromthe poor to the rich. The single motivation is make a personal gain(Koslowski, 2011).In America ethical standards have deteriorated and as a resultseveral people have been involved in the scam with an aim of makingindividual gains. Individualism is the main motivation towardsethical break down. The ethical culture loss has started from thefirm. Employees no longer uphold high standards of professionalism.However this can be attributed to the in ability by the managementto properly train their employees on that. Additionally, the failureto integrate ethical scores into the employees’ scorecard has alsocontributed to this. The author points out the cheating vice instudents. The risk in these students cheating is due to the reasonthat they will translate the same habit to the workplace. In the longrun this will greatly hamper the American society in future(Koslowski,2011).To curtail the vice I would like to agree with the author that propertraining should be rolled out to help halt the vice spreading
Themedia and culture has long-term inter relationship. Media has over along time influenced the people’s culture. The culture refers tothe people’s way of living compounded with values they uphold as acommunity. It goes without saying that the media is responsible forthe publicization of the community’s culture to the rest of thesociety. Furthermore, the media through its various channels has theability to lead to an evolution in the people’s ways of thinkingand the values they uphold. Within a community, the media isresponsible for passage of good and positive values to futuregenerations(Siapera, 2010).This can be done through written books. However, in the recent pastthe media has had negative impact on the society culture due to theerosion values. The erosion of moral values has been attributed tothe spread of insensitive materials encouraging pornography andviolent behaviors (Siapera,2010).Fortunately, media player have in the recent past come up withpolicies that help regulate the content broadcasted to the public.This has immensely helped curb the rise in the irresponsible mediabehavior. However, in future the media influence on culture is notexpected to go down given the increase in number of media houses.
Koslowski,P. (2011). Theethics of banking: Conclusions from the financial crisis.Dordrecht: Springer.
Selingo,J. J. (2013). College(un)bound: The future of higher education and what it means forstudents.
Siapera,E. (2010). Culturaldiversity and global media: The mediation of difference.Chichester, West Sussex, U.K: Wiley-Blackwell.