Benefits of market segmentation in the oral care market

Benefitsof market segmentation in the oral care market

  1. Colgate versus Crest in the Toothpaste market



Sensitive pro-relief gentle whitening

-Cleans and leaves teeth sparkling white

-Penetrates nerves to soothe sensitive teeth/gum

-Helps repair weakness areas of teeth

Pro-Health Clinical Gum Protection Toothpaste

-Fights gingivitis

-Provides invigorating sensation &amp improves gum health

-Protects against gingivitis, sensitivity, cavities and bad breath

Maxfresh coolscrub

-Destroy bad breath from teeth and tongue

-Has mint flavor for extra fresh breath

Be adventurous -Mint chocolate trek toothpaste

-Breaks monotony in brushing teeth with unique flavor

-fights cavities

-fresh breath

-whitens teeth

Cavity Protection

-Fights cavities

-Cleans teeth thoroughly

-Leaves whole mouth feeling clean

-Strengthens teeth

-Freshens breath

-Great regular flavor

Baking Soda &amp Peroxide Whitening

-Leaves mouth and breath feeling refreshed-Whitens teeth

-&nbspFights cavities-Fights tartar buildup-Freshens breath

Tartar protection with whitening

-Fights tartar build-up

-Removes stains on white teeth

-Fights cavities

Be Dynamic -lime spearmint zest

-Lime spearmint tingles senses awake

-Makes brushing fun

-Whitens teeth

-Fights cavities

-Freshens breath

Baking soda and peroxide whitening bubbles

-Removes stain to whiten teeth

-Protects against tartar

-Fights cavities

3D white vivid

-Removes 80% of surface stains in 14 days

-Polishes teeth enamel gently

-Unique forming action that ensures key agents reach all areas of teeth

-Cool blast of mint

-Immediate freshness

Rankingof benefits from most important to the least important

  1. Fight cavities

  2. Fight gingivitis

  3. Freshen breath

  4. Whiten teeth

  5. Protect gum

  6. Price

  7. Protect sensitive teeth

  8. Flavor


TheCrest Pro-Health Clinical Gum Protection Toothpaste meets thiscriterion in order of importance best. For this reason, I use thistoothpaste and I do not plan to replace it soon as there is no betterproduct in the market for me that also I can afford.

  1. Reach brand versus Oral-B Toothbrushes

Reach Brand of toothbrushes

Orab-B brand of toothbrushes

Complete care Triple angles floss

-ergonomic grip

-tongue cleaner

-triples angled bristles

-triple angled neck

-Floss bristles

-Extra whitening

Black 7000 Electric Toothbrush

-different performance modes: Daily Clean, Deep Clean, Whitening, Massage, Sensitive and Tongue Cleaning.

pressure-sensor technology

-Wireless SmartGuide

-Special design keeps makes it water resistant -removes up to 100% more plaque than a regular manual brush.

Total care + whitening

-Bi level bristles

-Ergonomic grip

-Tongue cleaner

-Available in soft &amp medium bristles

Denture Brush

– Helps remove food particles and stains easily

– Reaches difficult surfaces

– Features strong, resilient fibers

– Allows you to take control


-8 limited edition stylish designs

-Cleaning tip cleans behind back teeth

-Sweeping outer bristles for cleaning along gum line

-Available in soft and medium bristles

Complete Scope Scented Toothbrush-

-A Scope scented handle

-Tongue and Cheek Cleaner

Advanced design

-Longer outer bristles gently clean along gum line

-Shorter inner bristles clean plaque from every tooth

-Ergonomic rubber grip for better comfort and control

-Available in soft, medium and firm bristles


Gentle on teeth and gums

Fights plaque

Removes surface stains

Has polished rounded bristles

Reduces gingivitis in 4 weeks

Cross action bristle technology for removing plaque

Flexing split head

Fresh &amp Clean

-Soft, gentle rubber tongue freshener removes bad breath causing germs

-Densely packed rows of bi-level bristles are designed to help clean and remove plaque

-Ergonomic grip designed for comfort &amp control while brushing

-Available in soft, medium and firm bristles

Precision Clean Electric Toothbrush Head

-Cleans deeper than a regular manual toothbrush

-Penetrates hard-to-reach areas

-Works with all electric handles

Rankingof benefits from most important to the least important

  1. Electric

  2. Price

  3. Medium bristles

  4. Remove plaque

  5. Remove stains

  6. Clean tongue

  7. Design

  8. Grip

  9. Flavor

  10. Brushing Modes

  11. Pressure-sensor technology

  12. Wireless SmartGuide

  13. Material


TheOral-B Black 7000 Electric Toothbrush possesses possibly all thepotential technology that can be placed on an electric toothbrush byindustry standards. This would possibly be the best option that Iwould replace my current electric toothbrush which does not have suchadvanced technology. However, I am conscious of the price because theOral-B Black 7000 Electric Toothbrush packs advanced technology whichmakes it too expensive for me. Maybe if I was earning a huge salary,I would consider it.


Schiffman,L. &amp Kanuk, L. (2013). Consumerbehavior10thedition. New York: Prentice Hall.

Reach(2014). Reach. Retrieved online on 16thAug from,

Colgate(2014). Colgate. Retrieved online on 16thAug from,

OralB (2014). Oral-B. Retrieved online on 16thAug from,

Crest(2014). Crest. Retrieved online on 16thAug from,