Budgeting

Themarketing initiatives are expected to cost a total of $470&nbspmillionannually for Unilever Company, which will ensure the requiredpersistent visibility. All the personnel would wear branded t-shirtswhen serving the customers and would be expected to offer exceptionalquality service to every customer.

Objectiveand TaskMethod

Thebudgeting uses the Objective and Task Method.The reasoning behind this method is because it focuses on thetargeted accomplishment rather than the cash involved. The methodchosen allows decision that makes achievement of goals to be rolledout and funded promptly. Finally, this method is very instrumental inmanaging the relationship between promotion results and marketingcosts. Despite requiring more details, this method has greatmonitoring capacity. Below is a breakdown of the marketing budget forUnilever Company that covers a whole year.

Budget Categories

Total Budget

fixed costs

&nbsp

Marketing staff

$185,000

Contact Lists

$36,000

General Admin

$15,000

Memberships &amp Associations

$25,000

fixed costs subtotal

$261,000

variable costs

&nbsp

risk management

$15,000

Public Relations

$35,500

Advertising (print)

$12,000

Advertising (online)

$40,000

Marketing research

$5,000

Content Production

$36,000

Events &amp Sponsorships

$180,000

Creative Agency Fees

$240,000

variable costs subtotals

$563,500

Totals

$824,500