Communication in Marketing



Communicationin Marketing

Communicationin Marketing

Week Five Forum

Communicationrefers to the deliver and the response to a piece of informationbetween individuals or companies. However, it is crucial to bear inkind that a communication does not make sense unless it makes senseto the surrounding world. Communication between people can be throughboth verbal and nonverbal signals, in the sense that individuals canshare perceptions and interpretations (Schiffman, 2010). Thecommunication on earth is possible through five senses namelysmelling, hearing, touching, hearing and tasting. Interpretationsthat people make through communication can easily relay the messagethrough music, poetry, books and letters.

Forinterpersonal communication to work, individuals communicatingbetween each other must not have a close relationship, and it onlyoccurs because the individuals happen to be communicating. Moreover,impersonal communication is mechanical rather than being personal(Bebee, 2011). However, interpersonal communication is more personalbecause it occurs in response to another individual. It refers to thecommunication between family friends and close friends.

Throughinterpersonal and impersonal communication, marketers can receivefeedback for their communication and for this reason they can changeand reinforce information sent so that it is understood in theintended and right way (Schiffman, 2010). Interpersonal communicationalso helps marketers to lower costs in terms of advertising space andtime in various mass media. Marketers through interpersonal andimpersonal communication they can communicate easily with new clientsin different cultures and this enables them to sell their products(Bebee, 2011) quickly.

Week Six Forum

Marketsegmentation refers to the demarcation of the market into muchsmaller segments. Market segmentation is critical in the sense thatthe market could address the needs of the smaller groups of customersin a better manner. Many people refer to subculture as shared valuethat is mainly based on everyday life situations and experiences. Themost common subcultures include geographical regions, religions,nationalities and racial groups. Through subculture segmentation,large marketers can be able to narrow down on the markets that theycan concentrate on so that on providing the best service (Schiffman,2010). Through subculture segmentation, international firms canpenetrate to new markets without any trouble.

Thebest food product that is rationalized among food products is maizebecause it has many different uses and many people around the worlduse it. The marketing mix is crucial to marketers in their marketingagenda. The marketing mix can helps marketers to determine thecriteria they can use to enter new markets, the products that arelikely bought in those countries or people and lastly the exitmethods in the markets. Promotion is part of the marketing mix thathelps marketers to come up with a method of how they can promotetheir food products to new and existing markets (Schiffman, 2010).

Themarketing mix can be helpful in the determining of the food productprices that the marketers should set. They can predict the pricesthat consumers can afford and the prices that sellers are likely tomake a profit (Schiffman, 2010). Place is another tool in themarketing mix that enables marketers to determine places where theirgoods are likely bought because of demand and supply factors.


Bebee,S. A., Bebee, S. J., &amp Redmond, M. V. (2011). Interpersonalcommunication: Relating to others (6th ed.). Boston, MA: Allyn &ampBacon.

Schiffman,L. G., Kanuk, L. L., &amp Wisenblit, J. (2010). Consumer behavior(10th ed.). Upper Saddle River, N.J.: Pearson Education/PrenticeHall.