Todaythe media can be equated to clothing and food. Is has become anecessity. It continues to be a major source of strengthening thegeneral population. It is presently considered a mirror of thesociety for it seems to shape our lives. The media is responsible foreducating, informing and entertaining the population (Shakeel,2013).In this digital age, media is a key part of life, and it isunimaginable living without media. Being an ardent football fan, Ireceived the news of Angel Di Maria’s signing through social mediaspecifically Facebook. His signing as a Manchester United playermeans a lot to the football fraternity and to me because he is aworld class player the kind we need in our team to ensure improvedperformance (“AngelDi Maria”,2014).

Thesocial media has had a significant influence in modern civilization.The internet has made the universe a global village and socialinteractions have been remarkably enhanced (Randle,2001).Access to information and news is as fast and efficient as ever. Itis a crucial resource for latest news updates. News channels, as wellas companies, constantly give updates or tweet on significant globalevents. In my case, I read about the news of the new ManchesterUnited’s signing through an update by CNN World Sports. Theinternet enables me to access lots of current world news as well as awide array of information.

Mediaconvergence is basically, the collaboration and cooperation betweenthe various mass media platforms (Randle,2001).My case is a perfect example of media convergence. The Cable NewsNetwork (CNN) is a satellite TV channel from America while Facebookis an internet social networking site. CNN using Facebook to updateits followers on current world news is an ideal example of the modernday media convergence (Scott, 2014). The flow of information from onemedia to another can be defined as convergence. Media convergence istypical of today’s media industry. The digital era has trulyrevolutionized social interactions, communication and surge ofinformation (Scott, 2014). From anywhere in the world, anybody canaccess as much information as possible.


The20thcentury witnessed significant developments in the mass mediaindustry. In the 1900’s, magazine and newspaper were the major massmedia sources. During the 1940’s, the Radio became very popular andwas a new source of information and news. People got the opportunityto get information about the war. Newspapers were still popular andcommonly used. In the 1950`s television develop into a main source ofinformation. It was an amalgamation of the newspaper and radio, andit became an instant darling of the populace (Curtis, 2013). With theintroduction of satellite, people were able to access global news.Since then the introduction of computers and the internet, the massmedia industry continues to grow more rapidly and better.

Radiobecame immensely popular during the Second World War. It waspopularly used for political analysis. President Roosevelt personallyused his radio to speak often to Americans about challenges facingthe nation. Television, on the other hand, is popularly used forpolitics aside from offering views with information and news. It is amajor source of insight into America’s political process (Curtis,2013). It is in fact part of the political process. In 1952, theRepublican and Democratic meetings were televised for the very firsttime (Luther,Lepre &amp Clark, 2012).The televising of the war in Vietnam greatly influenced Americansattitude toward conflict and enhanced support for a pull out.Satellite and cable TV continue to offer Americans an opportunity toassess how the government operates.

Presently,the technological advancements have made it almost impossible todifferentiate between broadcast and print media. Informationavailable in the internet is also published in magazines andnewspapers or accessible over TV or radio. Media convergence is theinterconnection of communications and information technologies, mediacontent and computer networks (Lutz,2012).It entails the three “Cs” namely communication, computing andcontent, and it is a result of internet popularization (Flew,2014).Media convergence brings about transformation of established sectors,work practices and services enabling completely fresh types ofcontent to become known (Flew,2014).The key components of media convergence are the industrial, thetechnological, the political, the textual and the social. Life hasbeen simplified, and communication has been enhanced outstandingly.


Conclusively,evolution of mass media has been remarkable. The main types of massmedia are broadcast media that encompasses television and radio, andprint media that includes magazines and newspapers. Majority ofAmericans used magazines and newspapers for news and informationduring the 19thand at the beginning of the 20thcentury (Lutz,2012).However, electronic journalism specifically TV journalism has overthe past 50 years become dominant (Luther,Lepre &amp Clark, 2012).Political candidates and parties, interest groups, as well asindividuals, also get a platform to deliver their content. Given thehuge amount of content available in the various mass media platforms,media literacy is imperative. Not all information is adequate forconsumption especially for the youth and children. A lot ofinappropriate content is available in the various platformsespecially the internet, and it is important ensure responsibleconsumption to allow young people to have moral values.



AngelDi Maria.(2014). ManchesterUnited signs Angel Di Maria for British record fee. CNN World Sports.Retrieved fromhttp://edition.cnn.com/2014/08/26/sport/football/football-manchester-united-di-maria/index.html?iref=allsearch

Randle,Q. (2001). A historical overview of the effects of new mass media:Introductions in magazine publishing during the twentieth century.FirstMonday,6(9).

Scott,J. (2014). Social Media Makes an Impact on Society. Huffington Post.Retrieved fromhttp://www.huffingtonpost.com/jay-scott/social-media-makes-an-imp_b_5406126.html

Shakeel,M. (2013). The Role of Media in Today’s World. Hamari Web.Retrieved fromhttp://www.hamariweb.com/articles/article.aspx?id=10166


Curtis,M. (2013). The Brief History of Social Media. MassCommunication Dept., University of North Carolina at Pembroke.Retrieved fromhttp://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

Flew,T. (2014). Media Convergence. Encyclopedia Britannica. Retrieved fromhttp://www.britannica.com/EBchecked/topic/1425043/media-convergence

Luther,C., Lepre, C., &amp Clark, N. (2012). Diversityin U.S. mass media(1st ed.). Chichester, West Sussex: Wiley-Blackwell.

Lutz,A. (2012). These6 Corporations Control 90% Of The Media In America. Business Insider. Retrieved fromhttp://www.businessinsider.com/these-6-corporations-control-90-of-the-media-in-america-2012-6#ixzz3Bu00f0fY