Four Lens World View Unit

FourLens World View


  1. Four lens world view on business concepts

  1. Contextual/cultural

Leadership: the ability to serve the people as opposed to being at the topleading them. It views leadership as a responsibility to be a wieldpower and share it to empower people to develop and be better.

Management:the ability to distribute responsibilities, resources and createhealthy working relations with people. The management in organizationis therefore seen as part and parcel of a family but mandated withthe sole purpose of distributing resources and responsibilitiesequality and ensuring healthy working relationships between allmembers

Motivation:different cultures such as western and eastern cultures havedifferent views on the same. For instance, eastern culture viewsmotivation as socially directed in advancing communal goals while inthe western world, motivation is more individualized directed towardsadvancing individuals goals in life.

Diversity:Having different cultures or ways of doing things informed by one’sbackground.

Change:adoption, diffusion or rejection of new ideas whereby the strongerculture dominates the weaker culture.

  1. Behavioral lens

Leadership:Leadership qualities and skills are assessed on a set of skills andbehaviors observed in great leaders. These skills need not be in-bornbut they can be acquired through learning and observing otherleaders.

Management:The ability of a person or person to institute measures that canguide people and oversee the accomplishment of tasks through variousmethods such as acting as an equal player or an overbearing boss.

Motivation:the ability to evoke pleasure/pain, hope/fear, acceptance/rejectionin people through demonstrated behavior.

Diversity:different behaviors exhibited by different people in differentcircumstances. They include temperament, humor, attitude etc.

Change:The change in the actions and mannerisms exhibited by individuals andthe larger organization as a whole. For behaviors, they can includechange in time of conducting evaluations, departmental meetings, teabreak etc.

  1. Systems lens

Leadership:it is a combinationof wisdom, creativity, and intelligence. These components must workin tandem to create an effective leader

Management:management decisions are informed by a system of information thatpredicts behavior and outcomes. Such a straight forward approachallows the use of decision support tools and applications to aidmanagers in making decisions supported by a stream of informationbased on mathematical models.

Motivation:these are the forces within or without an individuals or group thattriggerthe stimulation, course, and determination of goal-directeddeliberate effort. These forces can be manipulated and in the processmanipulate the individual(s).


Change: it is a predictable phenomena that can be fully understood throughobjective and systemic research methods

  1. Psychological lens

Leadership:This is an inborn phenomenon that comprises a set of inherent skillsthat are not transferable from one person to the other. i.e. leadersare born

Management:the mutual obligation of a manager to oversee employees and offerguidance in accomplishment of tasks

Motivation:appreciation of the contribution of employees in the workflow andcounteract increased productivity demands and resultant stress fromhome and the workplace

Diversity:different thinking abilities and approaches to problems

Change: adapting a different mindset in approaching a problem

  1. Differences in the general view and attitude towards business

  1. Contextual/cultural,

Businessis not just about identifying a need in the market and gatheringresources to meet that need but it must also ensure that it isacceptable culturally and that it recognizes and respects the cultureof the people, both consumers and employees.

  1. Behavioral

Thebehavioral lens views businesses as living organisms whose behavioris determined by the individual behaviors of its employees.Therefore, to change the behavior of an organization, the behavior ofpeople must change.

  1. Psychological

Theemotional well of employees, managers and leaders determines theirperformance in the organization. This therefore calls for the need tonurture the well being psychological well being of individuals.

  1. Systems

Businessesare amalgamations of independent systems or process cycles that relyon one another to achieve goals and objectives. To improve thebusiness, individuals systems must be enhanced individually.

  1. Cultural lens

Ifind the cultural lens as the most comprehensive in addressing theabove business concepts. This is because cultural model exist mainlyat the subconscious level and guide people in how information isorganized and how they make decisions. It is from these perspectivesthat individuals develop social norms such as professional businessethics, environmental norms that guide sustainability endeavors andlanguage norms among others. Therefore, the management, leadership,motivation, diversity and change approaches employed in businessesare products of culture of the people in the organization.


Weiner,I., Schmitt, N. &amp Highhouse, S. (2012). Handbookof psychology, industrial and

organizationalpsychology. NewYork: John Wiley &amp Sons.