Frog`s Leap Winery

Frog`s Leap Winery 5

Frog`sLeap Winery

  1. Short History: How was the company founded and by who?

WhileJohn Williams was studying his undergraduate degree at CornellUniversity, he began his internship programme at the Taylor WineCompany. This is the place that made him gain much interest in wines.During his visit to Napa Valley in 1975, he met Turley, who had justpurchased a new farm. After his graduation, he started working atStag’s Leap Wine Cellars and later he relocated to Napa Valley andwas appointed as the head winemaker at Spring Mountain. In the year1981, John Williams and Larry Turley established Frog’s Leap Wineryand the wife of John was among the first employees to be hired. Afterthe establishment of the company, John stopped working as the headwinemaker at Spring Mountain to concentrate on their new company in1985. In 1993, the two partners agreed to separate so as to createseparate wineries and hence John and his wife bought the company fromLarry Turley.

  1. Where is the company headquarters?

AfterJohn and Larry decided to take different paths in the manufacturingof wines, John and his wife bought Adamson Winery from Freemark Abbeyand made it the new home for the Frog’s Leap Winery. The newpremises for the company hence became the ‘Red Barn’ ranch whichwas situated in Rutherford California. The company’s headquartersare located at Saint Helena in California (Charles,Gareth&ampMelissa,2014).

  1. What is the company€™s Mission Statement?

Thecompany boasts of its long-term mission which is to establish highvoluntary standard of sustainable practices that will be practiced bythe rest of the wineries in California. The company also seeks tocreate awareness and education on the importance of theimplementation of these sustainable practices and how self-governancewill help the other wineries to upgrade their economic statuses.Lastly, the company aims to show the winery community of Californiathat their integration with the relevant stakeholders such as thecommunity will help them to maintain an open relationship that willimprove dialogue and hence lead to respect and positive results forall the stakeholders.

  1. Who is the company€™s CEO and what are his/her qualifications for the position?

TheCEO of Frog’s Leap Winery is John Williams, one of the co-foundersof the company. He graduated from Cornell University, and he hadgained a lot of experience in wine making. He was an intern at theTaylor Wine Company. John developed a keen interest in winemakingfollowing his work-study program and he ended up enrolling for theEnology and Viticulture Master’s Program at UC Davis.In 1975, he worked part time at Stag’s Leap Wine Cellars andeventually in 1980 he became the head winemaker at the SpringMountain. So in general, the man had a lot of education andexperiences that has helped him in carrying out his role as the CEOof the company.

  1. Which generic strategy does the company implement?

Frog’sLeap Winery is committed to organic farming techniques, quality wineflavor and environmentally-friendly living. The company offers arelaxed manner in which individuals can enjoy their wines. Thiscompany boosts in production of the finest wines in the Napa Valleyand they also have one of the best mottos in wine making. Theyproduce wines such as Chardonnay, Cabernet Sauvignon, Sauvignon Blancand Zinfandel. This company is a mong the initial firms to becertified byCaliforniaCertified Organic Farmers (CCOF)in the year 1988, and the company has then become the leader inwineries for more than two decades.

Frog`sLeap depends on organic farming techniques that include croprotation, compost and biological pest control to sustain soilproductivity, green manure. The organic form of farming does notemploy the use of manmade fertilizers and pesticides, GMOs and plantgrowth regulators. It also involves power-driven weed controlstrategies such as cultivation as opposed to using herbicidal weedcontrol. The company considers the organic practices as sustainablepractices that will help to create environmentally and sociallyresponsible methods of wine growing (Charles,Gareth&ampMelissa,2014).

Frog’sLeap Company embraces the organic farming because it helps themachieve better quality wines and low production costs. It also helpsthe company to double the life of their vineyards to approximately 40years. This is because through the use of organic farming practices,the plant that grows is healthier and hence creates fantasticflavors. For instance, the company continued to practice dry farmingwhich involved the growing of grape vines without the application ofdrip irrigation. This helped the company to economize on the cost ofwater, to get low alcohol content, fruitiness and a good wine flavorprofile as compared to wines produced by the other wineries in theNapa Valley.

In 2006, TheFrog leap Winery Company hosted a conference on the sustainable winegrowers. The aim of the conference was to educate as well as shareinformation on the best sustainable practices. The attendance of theconference improved form just 10 wineries to around250 wineries. Thisshows that most of the wineries were also adopting the practices byFrog’s Leap Winery so as to compete favorably with the company.

Reference

Charles,H.,Gareth,R. J.,&amp Melissa,A. S.(2014). StrategicManagement: Theory &amp Cases: An Integrated Approach,11th ed . USA: Cengage Learning.