Formany years, men and women are associated with different roles. Mencould not do some of the duties done by women, and vice versa.However, this has been changing and most duties are now applicable byeither gender. Traditional gender roles are set of roles that definehow male and female should look like and behave. In addition,traditional gender role correspond to behaviours associated withmasculinity and femininity. Some examples of traditional gender rolestates that women become nurses while men become doctors, women stayat home taking care of children while men are the bed winners, womenare thin and petite while men are muscular and tall. On the otherhand, non-traditional gender role means equality in men and womenroles (Lee,2005).In non-tradition role, men and women can hold the same position. Forinstance, both men and women can become doctors or nurses inregardless of their genders. Sociological research states that womenare transiting from traditional gender roles to non-traditionalgender role faster than men are.
Takingan example of a commercial adverts of a washing detergents, most ofthem portrays different role of men and women in the society.Individuals with traditional gender roles believe that men and womenhave distinct roles. They consider homemaking role to be appropriatefor women while good providers role to be for men. The advertportrays a good provider as the man who provides clothing, food, andother necessities to his family. He is also responsible for all theeconomic support of their families. Men demonstrate success andachievement in their businesses or employment. Conversely, theseadverts demonstrates women’s traditional role as taking care oftheir husbands and children. They perform all the housework engagein childcare, as well as cleaning. They also depend on their husbandas the breadwinners of their families. Traditional roles excludewomen from job market and expect them to use money provided by theirhusbands (Lee,2005).Unfortunately, traditional gender role also reinforce womendependency even in the case where women are employed due to their lowsalaries and wages.
Non-traditionalgender roles define the new roles of men and women. The new womengender roles involves participating in paid employment, and having agreater share in providing financial support to their families.Taking an example of modern adverts, women can now be seen in officeworking together with men. They are now wearing smart clothes andmaking a lot of money to help their families. Similarly, men are alsoinvolved in house chores. For instances, in some adverts, men areseen taking care of children and even cooking. A correspondingdecrease in women obligatory duties in childcare and housework hasbeen observed. Currently, most career women leave their housework tohouse helps as they leave for their career jobs.
Indeed,there are greater changes in the society today. Today, either a manor a woman can be the family breadwinner or homemaker. Nevertheless,men are unwilling to abandon their traditional roles due to pride orsociety’s gender role dichotomization (Lee,2005).In the traditional gender role, men dominated over women and groupedthem together with children. For this reason, women adopt thenon-traditional gender role with much ease since the new gender rolesappreciate them equally with men. They are also involved in health,education, and service-related jobs.
Lee,J. W. (2005). Genderroles.New York: Nova Biomedical Books.