Intercultural communication Google in Japan Case


Interculturalcommunication: Google in Japan Case


Communicationprocess in an organization is important when it is effective inpassing of information, ideas, and strategies and facilitatesbusiness processes. However, communication is a process that isdirectly affected by external factors of business environment such aslocation, social and cultural diversities of the country where abusiness enterprise is based. When a company is based in a locationdifferent from the domicile country, it has to handle thecommunication process across the cultural differences that existbetween the two countries. According to Dobkinand Roger (2006), interculturalcommunication in an organization presents challenges to the internaland external communication process of a firm. These challengespresent a need for the management of multinational companies tohandle the diversities that come with business enterprises indifferent countries globally.

Googleis one of the companies that have business interests and operationsin virtually all the countries in the world. This makes the companyan appropriate case to study and so explore the business-relatedcommunication that is appropriate for such companies with globalbusiness. To understand the communication challenge in differentcountries, this paper explores Japan and the business interactions inthe country that influences business transactions by the casecompany, Google Inc. The paper explores the cultural norms, socialvalues and communication processes as well as communication patternsin Japan that influence the business operations by Google in Japan.In addition, this paper will explore the differences that betweenJapan and United States that influence workplace behavior andcultural norms both at work and away from work.

Thedifferences that exist between the countries are based on thedemographic and geographic diversities that are unique to eachcountry. These diversities and differences influence the extent ofinfluence of the management of a company to negotiate with othercompanies, resolve conflicts between two parties in the course ofbusiness operations (Dowlinget al, 2012).The case of Google in Japan will explore the decision makingprocesses of the company and how it is made in consideration of theintercultural differences that influence communication. The role thatpeople in an organization play in the workplace will also be exploredin terms of power distance, interaction of the managers with thestaff, as they relate to the environment of different country.


Thedifferences between the countries are based on the social andcultural diversities that exist between countries. These diversitiesinfluence the business process, especially communication, which is amajor management process. By taking Google Inc. as a case, this paperexplored the differences that exist between the United States andJapan with a view to understanding the influence on the businessprocesses. Business operations in the company such as negotiationswith other companies and business decision making process throughmeetings are influenced by the cultural diversities between Japan andUnited States.

Inaddition, conflict resolution between parties in the company orwithin the external business environment of the firm in Japan isinfluenced by the intercultural communication and the differencesthat exist between the two countries. Moreover, the interculturaldifferences between Japan and United States that influencecommunication also affect the role of people in the workplace,especially in terms of interaction between the staff or themanagement. This emanates from the differences in expectations interms of acceptable and unacceptable behavior in the workplace asdictated by the different cultural norms at work or outside thebusiness environment.


Dobkin,B., &amp Roger C. (2006).Communicationin a Changing World, 2nd Edition.McGraw-Hill


Dowling,P., Festing,&nbspM.,&ampEngle, A. (2012). InternationalHuman Resource Management: Managing People in a MultinationalContext.Boston, MA: Cengage Learning EMEA