BookReport / Book Review

Entrepreneursplay significant roles in the development of the contemporary globaleconomy. By developing new businesses, they create employment,intensify economic growth and drive innovation of an economy.“Entrepreneurial DNA” is a book that attempts to help businessunderstand their entrepreneurial mindset and to leveragetheirunderstanding into a creative process thus, contributing to adeeper and a higher quality decision-makingprocess. The book offer aroadmap, fresh, timeless and innovative ideas vital for generatingrealoutcomes, as well as, position for long-term success of anentrepreneur. This powerful book is vital for helping students todevelop entrepreneur skills in the future because it offers themproven techniques vital for maximizing their personal and businesspotential skills. The author challenges the notion that not allbusiness executives are the alike because they do not have similarvision and exit strategy (Abraham 15).The author argues thatentrepreneur DNA matters thus, it offer valuable information becauseit helps the reader to understand what motivates entrepreneurstowards achieving long-term successful business. Therefore, the bookintroduces the reader to the BOSI (builder, opportunist, specialistand innovator) model, which is the four significant entrepreneurialDNAs for helping the reader to discover unique entrepreneurialmindset for creating a successful long-term business.


TheBOSI models are the four significant entrepreneurial DNAs that helpsin empowering entrepreneurs to align their business to their uniquestrengths. The four entrepreneurial DNAs include the builder,opportunist, specialist, and innovatorvital for helping entrepreneursto align their unique strengths since not all entrepreneurs are thesame. Abraham defines BOSI model as the effective DNA characteristicthat helps an entrepreneur to discover his/her unique entrepreneurprofile (75).BOSI model is much more about effective strategicaspects mapped to the profile of an entrepreneur than psychometricanalysis into personality traits (Abraham 71). Based on that uniqueprofile, an entrepreneur is able to discover or learn how to optimizeor build his/her business plan and human resource strategy, as wellas, marketing system.

TheBOSI model is an effective assessment tool that helps an entrepreneurto leverage his/her unique strengths and weaknesses thus, developingeffective strategy vital for creating successful businessperformance. The BOSI model proves the simple but critical realitythat not all businessmen have similar skills or use similar exitstrategy (Peters 87). Therefore, to help an entrepreneur build asuccessful business or optimize outcomes within his/her currentbusiness, the author of entrepreneurial DNA developed BOSI model, asystem for helping an individual to determine personal tendencies,strengths and growth areas. With this assessment model, an individualcan build an effective strategic plan mapped to his/herentrepreneurial DNA for improving all key business areas andleadership journey.

BOSIModel DNA Characteristics

TheBOSI model DNA characteristics are the four simple structuredprocesses for helping an individual determine his/her entrepreneurialstrengths and growth areas. They are effective DNA characteristicsthat drive the business strategy of an entrepreneur. According toAbraham, each person has his/her unique set of trait prebuilt intohis/her brain (12). The DNA telegraphs the potential weaknesses,strengths and tendencies of a person towards doing something. Beingaware of these DNA will allow an individual to sit down alone, orwith an expert to map out the business plan that perfectly suitshim/her. The author argues that entrepreneurial DNA can affectbusiness selection, and every time people make decisions, theirentrepreneurial DNA influences the choices they make. However,discovering the DNA characteristics will offer an individual thefreedom to excel in areas in which he/she has a talent or gift.Therefore, Abraham proposed the best business outcomes after anentrepreneur masters his/her DNAs, and optimizes the businessapproach to play on their certain talents and weakness. To thiseffect, Abraham suggested the following BOSI model, a collection ofentrepreneurial profiles that hold distinctive modus operandi.


Abraham(54) defines the builder as a person who loves building the businessfrom the bottom up. It is the first entrepreneurial DNAcharacteristic, and this is where a person has an incisive businessmind, always looking for a better strategic way of achievingsuccessful business (Abraham 55). Builders have a talent of creatingscalable business ventures and they can build into an all-conqueringbusiness. He/she is the ultimate chess performer in the businessfield (Abraham 87). They prefer building big brands, need significantcontrol over daily tasks, and have experiences, as well as, expertisein multiple business industries. Although builders have temperamentalcharacter, get bored in one business easily, and often control peoplearound them, they have strength of excelling at raising money,launching successful business, and putting systems in place.

Buildersactivate certain characters like controlling, temperament and tend tostruggle most with personal relationships (Abraham 191). Theytypically have a spinning door of talent in their businessindustries. My father is a good example of a builder and he has beenthe source of my inspiration throughout my life. He is a builderbecause he does almost everything effortlessly to achieve the best inlife. If you drop my father in a company, within hours, he candetermine what is working and what is not working, as well as, whatneeds to be altered. Furthermore, he is controlling, egotistical andno one can coach him on how to build his business but he leads largeteams, as well as, deploys highly growing systems in the business.However, people who are builders tend to leave awake of relationshipcausalities behind and this is similar to my father.


Thesecond character is an opportunist and this person is a risk taker,and has a speculative aspect. An opportunist is always in the rightplace at the right time, and is talented in making cash money faster(Roberson-Saunders, &amp Barron 82). An opportunist sees business asa vehicle for his success, and he/she can worker harder by takingrisks in order to achieve what he/she wants. A good example of anopportunist is my friend because she could work incredibly hard toachieve whatever she wants. She is my inspiration because she workshard by taking risks in order to get whatever she wants in lie. Aftergetting it and sees another opportunity, she could again work harderor even take risks to move to another better step.

Additionally,opportunists are motivated, put more work effort, and are extremelypositive in whatever they do. They are motivated, natural bornsalespeople, and extremely positive in whatever they do. They areimpulsive decision makers when it comes to money-makingopportunities thus, can create renewal and residual income (Abraham92). An opportunist can lose millions of dollars today and startworking immediately on another plan of taking another risk of gettingmoney. For instance, many opportunists assume that they areinnovators since they are among the first to jump on new ideas ofmaking a lot of money (Abraham 89). However, the weakness of anopportunist is that he/she can lose focus faster and is prone tomaking sudden decisions.


Thethird characteristic of BOSI model is the specialist and this peopledevelop significant skills, as well as, build a business around thatskill. Specialists have a long-term focus and their business skillsare based on their expertise, as well as, an ability to deliverbetter services (Abraham 78). The specialist DNA activates mostly inthe experts of the current global economy where many people tend tobe specialists. They represent close to over 50 % of entrepreneursrunning the business across the globe. Once a specialist enters in anindustry, he/she can stick with it for more than 10 years. Abraham(81) argues that specialists struggle to stand out in a crowdedcompetitive market place. The specialist train to develop theexpertise necessary to accomplish their objectives effectively intheir chosen field. For example, a student may go through years ofschooling by specializing in a certain field such as marketing,accounting or financial management field. Most specialists generatemost of their business from networking and referrals. They measuretheir success according to their personal level of income. They taketime to achieve successful business because their business tend togrow fairly slow but successful in the beginning or an early growthphase. Despite being analytical, specialists have a weakness ofslowness in seeing opportunities in expanding or diversifyingbusiness.


Thelast character of the DNA is an innovator and this is an effectiveskill in the current business world. Innovative entrepreneurs developan inventive skill with a desire to make an impact in the business(Dyer, Hal, &amp Clayton 65). The innovator does not plan to beentrepreneurs but instead they are always tinkering with a program ora concept and finally the business pops up around it. Innovatorsspend time in the laboratory trying to do research and development.They want to create the next cool things but not build the next coolcompany. Many business companies like Apple has become successful inthe current business world because of being innovative. For example,Steve, the owner of the Apple Company is my inspiration because heemployed innovative skills to design pioneering computers. Thebreakthrough discovery of personal computers drove him in the lab ofbusiness where he wanted to invent, design and become a thinker.Steve was passionate of manufacturing innovative products and couldmeasure the success of his business based on the impact theirproducts or services had on customers. In most cases, innovators arenot money minded but they are able to develop breakthroughintellectual properties (Crainer 8). Despite being innovative andcreative, many of them lack business and management skills but theydo not really care to learn.

DNACharacteristic That Best Fits Me

Oneof the BOSI model DNA characteristic that best fits me is thespecialist. This is because I always tend to develop skills and usemy ability to deliver whatever is best for customers. I recall when Iwas working in a certain manufacturing business firm during myvocation, I was focused, analytical and aggressive about increasingcompany sales. Abraham argues that specialist get into businessbecause of the need to have extensive knowledge and interest in acertain field (71). This was my main aim of working during myvocation because I was interested in improving my skills in marketingand sales field. I wanted to develop extensive knowledge and interestin marketing field because my aim was to run a successful business inthe future.

Inaddition, Abraham argues that specialist people are not in businessto make millions of money but rather do what they love doing best(89).Specialists have a talent of providing exceptional services totheir customers (Giudice 134). According to Abraham (192),specialists are not aggressive about sales and may have problemdifferentiating themselves from other specialists. This is similar tome because when I was working in a manufacturing company, I was notaggressive about sales but the sooner that I went through trainingprogram in the company, this specialist DNA activated hence, drivingme to the corresponding behaviors.

Theinnovator is the second entrepreneurial DNA character that best suitsme. I realized that I am an innovator after I took the short onlinemini-test recommended by Joe Abraham in chapter four of hisentrepreneurial DNA book. Abraham noted that many people have anentrepreneurial DNA, which is a combination of more than two of theseprofiles, but there are always one strongest or primaryentrepreneurial DNA (57). I realized that that specialist is mystrongest DNA then followed by innovator. I am an innovator because Ialways develop great ideas that I believe I will one day turn theminto successful businesses.

Althoughrunning the business may not be my number one goal in life, my greatideas may propel me into entrepreneurship on its own. For example, Ialso realized that I am innovator because when I was working duringmy internship program in one of the cloth manufacturing industries, Icould help the marketing team in the marketing department by offeringthem great marketing ideas. My great ideas enabled the marketing teamto come up with innovative and unique products that becamecompetitive in the competitive business market thus, increasingsales of the company products tremendously.

Resultsof the BOSI Model

Afterconducting the short online mini-test of BOSI model entrepreneurialDNA characteristic recommended in the book, I was so surprised by theresults. The results of the BOSI model were surprising because Irealized that specialist is my dominant DNA character with a littleinnovator thrown in as the secondary DNA character. Knowing DNA thatsurrounding me is critical because I have realized that if I want tosucceed in my future plan of becoming an entrepreneur, I should thinkcarefully about the effective DNA characteristic for driving myfuture business plan into success. I was surprised that DNA iscritical to selecting the business strategy and team that best suitme. However, I have realized that just because the entrepreneurialDNA works for someone, it does not necessarily mean that it will workfor me.

Inaddition, the results from the book have also enabled me tounderstand the need to be a builder by creating a business fromscratch. I have understood that builders can do anything to helpbusiness succeed by being focused and sacrificing their time, as wellas, money to make things happen. Despite being a specialist and aninnovator, I have leant the need for being an opportunist.Individuals reinforced with this entrepreneurial DNA characteristicare extremely optimistic chief business promoters (Abraham 162).However, what surprises me most is the way an opportunist person canlose millions of dollars but wake up in the following day and starttaking risks to achieve what he/she wants. I have learnt a lot fromthe assessment as this has helped me to understand the type of anentrepreneur I am and this is vital for creating a long-termsuccessful business in the future.

ValuableStrategic and Assessment Tools for Academic Career and for the Future

a)My Academic Career

EntrepreneurialDNA has provided a valuable strategic and assessment tool ofunderstanding the necessary aspects vital for achieving success asacademic career. I have learnt from the assessment exercise of whatentrepreneurial DNA that I possess and what I need to do in order toachieve a successful academic career. The book is a valuablestrategic tool for enabling a student to acquire significantinformation vital for achieving academic career objectiveseffectively. Abraham asserts that the mind is like an umbrella and itonly works when it is open (12).Therefore, this book is vital becauseit does not only fill the gap of managerial knowledge buts alsoeducates a student taking business studies career about the ways ofmanaging and achieving competitive business in the future. Therefore,the book is vital in my academic profession because it has enabled meto discover my critical first step to my career success.

b)My Future

Asa would-be future human resource manager, I have learnt valuable DNAcharacteristics vital for achieving successful business in thecompetitive business world. The book is helpful because theassessment exercise has enabled me to align my future goal with myunique strengths. The book has not only enabled me to discover myentrepreneurial DNA character but also understood the significantneeds of becoming an opportunist and innovator in business. It hasenabled me to understand my entrepreneurial mindset thus, enablingme to leverage this understanding into a creative thought processvital for contributing to a higher quality decision-making process inthe future. Similar to other DNAs, an entrepreneurial DNA determinescharacteristics and accomplishment of a person (Dyer, Hal, &ampClayton 35). Therefore, understanding the BOSI model is vital becausethis model acts as a valuable strategic and assessment toolvital forassessing the behavior of a future entrepreneur.


Inconclusion, the author of the entrepreneurial DNA attempted tointroduce the reader to the BOSI (builder, opportunist, specialistand innovator) model as the effective strategies for achievingcompetitive and successful long-term business. The BOSI are the foursignificant entrepreneurial DNAs for helping the reader to discoverunique entrepreneurial mindset for creating a successful business inthe future. The author attempted to examine these four BOSI model DNAcharacteristics and included different examples that gives the readerthe clear meaning of each DNA character. The BOSI model is a valuablestrategic and assessment tool for helping academic careers to achievetheir intended future business goals effectively. Therefore, thisbook is recommendable for students taking business study coursebecause it will help them to understand their entrepreneurialmindset. The book will help them to leverage this understanding intoan ingenious thought process vital for contributing to a higherquality decision-making process in the competitive businessenvironment.


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FiveSkills of Disruptive Innovators.Boston, Mass: Harvard Business Press, 2011. Print.

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