Memo of Gambia Mission and Goals

Memoof Gambia Mission and Goals

Memoof Gambia Mission and Goals

CorporateSocial Responsibility is about capacity building of sustainablelivelihood. Companies in Gambia are expected to perform theirstakeholder tasks together with societal responsibilities. Majorityof leading corporates in Gambia are involved in CSR programs in areaslike health, education and skill development, empowerment of weakersections of the society and livelihood creation. This brings positiveimpact to the society of Gambia.

OneCorporate Social Responsibility and sustainability project idea thatmay work is funding the Gambian fishery sector. Fishing is one of theleading sources of income to the people of Gambia. In addition,fishing has stabilized the economy of Gambia as the country exportsmost of the fish to Europe. More than 500 fishers navigate theGambian coastline and the River Gambia in canoes daily to catch fish.

Themission of this Team Project is to see the fishers in Gambia beingempowered, and their condition improved. Through funding the fisherysector, fishers in Gambia will be motivated. Additionally, anothermission of this project is to make the activities of Gambian fisherssustainable. Thusly, the company will have fulfilled its goal ofCorporate Social Responsibility by fulfilling its obligation ofgiving back to the community.

Asa result, the company will build trust in their brand using thisSocial Activism, also known as community involvement (Jem et al.,2011). The company’s brand will perform well in the market due tothe trust buildup for the company. The community will also view thecompany as a responsible organization which is concerned withenvironmental and societal wellbeing of the Gambian community (Mboge,2013).

Anintegrated consulting firm called ETC-Africa that specificallyaddresses the linkages between the environment, tourism andsocio-economic / community development has already launched aSustainability/CSR project in the region. The ETC-Africa provides avariety of services ranging from specialist bird surveys, CSRprojects to the planning and development of eco-tourism, andbiodiversity surveys. The companies approach is planned to guaranteethat their recommendation is practical and can be implemented (Jem etal., 2011).

TheETC-Africa has also launched a CSR project in Gambia that providesaid to the people living in areas that are affected by floods. TheETC-Africa is fully aware of the depressions of the flood-affectedcommunities. As a result, the ETC-Africa donated food to more than300 families two times a day during rainy seasons. In addition, theETC-Africa also delivered tents to shelter the hundreds of familiesthat were affected by the floods (Jem et al., 2011).

Otherneeds for improving the wellbeing of people in Gambia is by providingfree medical centers and a well-equipped hospital. The establishmentof this facility would enable medical provision to the Gambiancommunity and the workforce of the company that is giving back to thesociety. In addition, a team of nurses, doctors and paramedic staffshould be employed to ensure that the services are delivered roundthe clock. Moreover, fully equipped ambulance service should beprovided to enable safe and easy transportation of patients andaccident victims to hospitals (Mboge, 2013).

Inconclusion, to improve the environment of Gambia, a completeenvironment management system should be put in place at the Gambianindustrial areas to ensure that manufacturing companies comply withthe quality standards of the natural environment. Traditionally, thegaseous omissions like carbon monoxide, liquid and solid wastes frommanufacturing plants are considered harmful to the environment.However, most of them do little concerning waste management.Introducing a waste management system will ensure that companies takeresponsibilities of their waste that is harmful to the environment.Accordingly, Gambia will have a favorable environment.


Jem,B., Anthony, M., &amp Katharina, W. (January 01, 2011). Publicpolicies for scaling corporate responsibility standards: Expandingcollaborative governance for sustainable development.&nbspSustainabilityAccounting, Management and Policy Journal,&nbsp2,&nbsp2,263-293.

Mboge,S. M. A. (2013).&nbspActionstaken by government to institutionalise and encourage a participatoryapproach to sustainable urban and rural development.Gambia: Republic of the Gambia.