Publicrelations help individuals and organizations gain public awareness oncertain services, cause, person, or product. PR faced a lot ofchallenges in its early development since most capitalists andbusiness elites felt that it would pave way for anti-capitalistcampaigns. However, nowadays people are using it to make a living.Some individuals have developed a career in the line of publicrelations in order to sustain their lives. Currently, there are manyPR practioneer and professors who aim at providing information on thebest methods of enhancing effective public relations. Publicrelations have had a great impact on how organizations relate withtheir publics. For instance, it create awareness on a certain productor service of an organization to the public hence, creating anamicable relationship with such an organization and its potentialcustomers. In fact, a positive public image of an organization helpsin the creation of a strong relationship with customers andconsumers thus, increasing the overall sales of such anorganization. PR practioneer and organizations make use of varioustools and techniques in boosting their relationship with theirconsumers and clients. These tools include but not limited to awards,conventions, internet tools (like blogs and social media network),newsletter, and media. Government affairs or relations also play akey role in enhancing public relations by participating in the policymaking process effective and proper policies benefit the public in agreat manner.