Social Media by Individuals and Businesses Unit

Social media

SocialMedia by Individuals and Businesses


  1. Personal vs Business social media profile

Socialmedia is not only used by individuals but also businesses andcorporate entities. How I use social media as an individual is verydifferent from how I would use the same for promoting a business(Carrol &amp Buchholtz 2014). Personally, I use social media tocatch up with friends and obtain information on trending events. Iclosely guard who I interact with and also avoid sharing privateinformation. For business promotion, I would ensure increasedvisibility through constant engagement with the public. I wouldprobably seek as many contacts as possible and offer direction andaddress to the business location. However, on an individual socialmedia profile, one should guard such information and even be wary ofstrangers as I came to learn painfully after attracting a stalker whohad picked up phone number and address from social media.

  1. &nbspSocial media on accessing recruits’ and employees’ social media profiles

Socialmedia is increasing being employed as a data mining tool. Employershave taken to using social media to learn more about their employeesand even potential recruits. A report in Time magazine indicates that73% of recruiters use social media to learn more about recruits(Schawbel, 2012). For 92% of US employers, social media is useful insourcing recruits and learning more about them (Weiss, 2013). Formost candidates, the result has been negative as some content onsocial media maybe undesirable to employers (Nmatayoshi, 2012).However, this should not always scare students and job seekers asthey can use their social media profiles to market themselves notnecessarily on the skills but on the morals and personality bit(Job-Hunt, 2013).

  1. Rule versus personal action: employers reading employees social media profiles.

Thiswould not be different. The reason being that most employers willsearch of information pertaining to employees and recruits in socialmedia discreetly. For job applicants, this is even more troubling frothey might never get the chance to explain themselves as opposed toemployees who can be afforded such opportunities. Presence in socialmedia sites is a personal decision that brands an individual. It isalmost equal to one’s social resume. As human beings therefore,employers will always seek personal information about individuals tocreate a subjective view of such individuals. Employees and jobseekers need to adjust and use social media to their advantage asadvised by Job-Hunt (2013).

  1. Reflection on McDonnell

Socialmedia is a relatively new phenomenon. McDonell (2011)acknowledgesthat no one understands fully how it will evolve over time and it hasa very short history. Everyone including children and adults arelearning about it and using it concurrently. This means that parentsand adults have little advice to offer to children on the use ofsocial media. The shallow friendships, the changing in terminologiessuch as “friend” and “follower” will be gradually transformand fit in. For me, social media is similar to a new language. Itwill interact with and influence the environment, other communicationchannels such as TV and word of mouth and also lifestyles andcultures. No one could have predicted that TV stations would bediscussing Twitter or Facebook events five years ago. With increasedsocial media platforms and increased users, the world needs to justbe ready for more change.

  1. Businesses in social media

Socialmedia offers business opportunities to reach out to social mediausers. For launching product and services, social media offersinstant feedback from consumers. This allows businesses to enact anycorrective measures where need be and even respond to customerconcerns more timely. On the other hand, businesses’ presence onsocial media presents new challenges. Some customers are likely tomisuse the platform to make unreasonable demands or even discredit abusiness and its products/services (Carrol &amp Buchholtz 2014).Another possible problem is the threat of hackers who create parodyprofiles that threaten identity and image of businesses. On ethicalissues, poor control of these social media platforms can lead tounethical practices or misunderstanding on ethical issues. Employeeswho run such profiles can also misuse them. Some firms have also beenexposed for financing reviewers or bloggers which is highly unethical(Vinjamuri 2011).


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