Tourism:Effect on Personal Happiness
Tourism:Effect on Personal Happiness.
Tourismdefined as an indulgence in travel for leisure, business orrecreational purposes in a set period is usually linked to the goalof providing an individual with the ultimate happiness. Tourismproviders ensure they provide the best of packages targeting varioustourism niches to get a profit and ensure the clientele obtainmaximum pleasure from the tour experiences. This paper will discusswhat brings people to believe that consumption of tourism experienceswill make them happy.
Whatleads a person to search or engage themselves in activities thatderive satisfaction varies but the main cause is usually happiness.Andersson (2007) opines that spending on materialistic things doesn’tderive pleasure as compared to spending money on non-tangible things.The human being is an intellectual being and possession of pleasantmemories as a result of travelling for vacation, or touring the localtourist hotspot appeals more to most people leading many others tobelieve that happiness can be got from consuming tourist experiences.
Consumerismof tour products however may or may not make a person happy. Manypeople believe and favor spending their money on tangible productsthat last a long time such as cars, yachts that will give them longterm satisfaction. However, a large number of people also subscribeto the notion that consuming tourism products will make them happy.There are varying causes that lead people to believe that consumingtourist experiences will make them happy.
Accordingto Gilbert & Abdullah (2004), status quo feeling of wellbeing, asense of success is associated to the indulgence of tourism by manypeople around the world from the upper class, middle class and thepoor. People who can travel and enjoy different places whether intheir country or abroad are deemed to lead satisfying and happy livesas compared to people who don’t.
Theeconomy has changed into an experiential type where many people wantto experience more from products and services and tourism is a commonexperiential part of the economy that drives people to it since itdirectly impacts on the happiness of individuals. The placement ofimportance placed on the individual`s happiness is a major reasonmany people engage in tourist activities.
Baranowski(2007) notes that consumerism in the economy also plays a major rolein dictating whether a certain sector will give consumers pleasure orattract them to believe and peg what it offers to happiness. Tourismsector is affected by the above factor. Affluence in society hasincreased overtime as a result of development increasing around theworld. People have improved their lifestyles and, as a result,created a demand for activities that make them happy. Tourism is aleisure industry, and consumerism has led people, those who canafford it, to get the tourist experience. Hall (2012)notes that themajority of people are convinced that travel is a way to happinesssince it is a school of thought held by people who spend on suchactivities.
Presenceof a consumption culture based on trend and technology has createdthe belief that consuming tourist experiences will make them happier.The internet has provided information concerning various forms oftourism available. According to Stone (2006), dark tourism howevermay go against the overall school of thought held by many thattourist experiences yield a happy effect. For instance, a touristvisiting the caves that were used by druids for human sacrifice, orrooms holding genocide skulls in Rwanda may or may not yieldhappiness as compared to the normal tourist activities such asvisiting parks or beaches.
Sharpley& Stone (2012) opine that contemporary tourism can yieldhappiness if the tourists are adventurous and can derive pleasuresolely from site seeing and enjoying tourist experiences. Nawijn(2011) notes that vacationing offers a continuous supply of happinessevery day a person spends as compared to days normally spent at workor home.
McCabe& Johnson (2013) research findings show that happiness can beattributed to the quality of life an individual enjoys andsubsequently the happiness they derive for the kind of lifestyle theycan afford.Life for most people regardless of social class orstatus can be a routine that many people find boring.
Thetourism sector easily provides the need to incorporate excitement inlife coupled with adventure or tranquility. Many people, therefore,tend to belief that consumption of tourist experiences leads tohappiness due to factors such as knowledge gained, memories fromvarious pleasant experiences. For instance, a person viewing adocumentary about the African wild in the Maasai Mara on televisionwould not be as happy as the tourist who is physically at the MaasaiMara enjoying the sites up-close.
Inconclusion, consumption of tourist experiences does make anindividual happier due to the memories held knowledge gained whichis what makes many people believe that an indulgence in consumptionof tourist experiences ultimately has an effect on an individual`shappiness.
Andersson,T. D. (2007). The tourist in the experience economy. ScandinavianJournal of Hospitality and Tourism,7(1)
Baranowski,S. (2007). Strength through joy: Consumerism and mass tourism in theThird Reich. Cambridge University Press.
Gilbert,D., & Abdullah, J. (2004). Holiday taking and a sense ofwell-being. Annals of Tourism Research, 31(1), 103-121.
Hall,C. M. (2012). Consumerism, tourism and voluntary simplicity: We allhave to consume, but do we really have to travel so much to be happy.Critical debates in tourism, 61-68.
McCabe,S., & Johnson, S. (2013). The happiness factor in tourism:Subjective well-being and social tourism. Annals of Tourism Research.
Nawijn,J. (2011). Determinants of daily happiness on vacation. Journalof Travel Research,0047287510379164.
Sharpley,R., & Stone, P. R. (Eds.). (2012). Contemporary touristexperience: concepts and consequences. London: Routledge.
StoneDr, P. (2006). A dark tourism spectrum: Towards a typology of deathand macabre related tourist sites, attractions and exhibitions.Tourism: AnInterdisciplinary International Journal,54(2).