Professionalwriting is a way of communication just like the other methods, assuch, it has to be effective. For the work to be effective,therefore, the writer must have all the information on how to write amasterpiece performance. The key features to active writing answersthe questions as to whom, why, what and how. The questions are thebasis of any communication model. Who stands for the audience, whytells the purpose of the message, what shows the focus while howanswers the question of the appropriate language to use. Thequestions if well answered give a masterpiece presentation that iseffective and precise.

Audienceis the most-crucial part in communication. The message is intendedfor them. Thus, the writer must do a background check. Audiencediffers in various ways from the experience to knowledge and needs.When a writer puts him or herself in place of the audience and viewsthe message to be relayed with the audience’s perspective, themessage will be more effective (Graves,2008).The writer needs also to know what attitude the audiences have on thesubject matter. The attitude will help in determining the depth ofstressing. Understanding of the subject matter also influences thewriter’s work. When the writer understands the audience properly,the next key element to check on is the subject matter. A writercannot give any valuable information if the subject matter is notfully understood (Bereiter&amp Scardamalia, 2010).For professional writing, the main aim is to provide facts that arereal and not impressions. The facts are measured and presentedaccurately and precisely stating responsibilities and givingrecommendations. Thus, the writer has to have clear understanding ofthe subject matter.

Theauthor proceeds to formulate the message after understanding theaudience and the subject matter. Formulation of the message isdetermined by the scope and details to cover. Scope of the messagecovers what the reader’s information needs concerning the keydetails while the details cover the key points the readers need toknow (Bereiter&amp Scardamalia, 2010).Thereafter, the writer chooses the style and tone to use inpresenting the message. Style answers the question of how the messageis to be written and not what is written. Style deals mostly on thechoice of words, length of sentences and paragraphs construction(Bereiter&amp Scardamalia, 2010).The tone gives the attitude towards the audience and the subjectmatter. Tone differs with the type of audience ranging from formal,informal to sarcastic among others.

Writtencommunication, like any other form of communication, has to cover theessential features being audience, subject, organization, style andconventions, as well as support and elaboration. The features are thekeys to effective communication. Ethical issues also have to be putinto consideration.


Bereiter,C., &amp Scardamalia, M. (2010). Thepsychology of written composition.Hillsdale, NJ: Lawrence Erlbaum Associates.

Graves,D. (2008). AFresh Look at Writing.New York: Heinemann.